Over the past few years, customers’ demands have drastically changed, forcing the retail industry to change with them. Retailers have figured out that the way to sell more is to connect with the customer on their terms, which exists in the digital landscape. How can retailers do this while staying true to their business model?
New technology means new shopping models
In a perfect world, a shopper would be able to go into a retail store, pick out what they want, and purchase it on the spot. Now, in the digital age, more and more retailers are creating “showrooms” to display samples of their items for consumers to purchase online.
