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Is dynamic pricing in e-commerce poised for growth?

September 23, 2016

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Eloquii CEO Mariah Chase challenges retailers at the WWD Digital Forum to think about what’s next, not just about what’s now. When Eloquii CEO Mariah Chase is asked about what’s next in online retail, she sees the industry taking a cue from the airline and hotel industries.

“Digital has more than anything else put pressure on pricing,” the head of the apparel manufacturer and retailer told attendees during a session at the WWD Digital Forum in New York on Wednesday morning. “Do we have an opportunity to use the laws of supply and demand as has been done in the airline industry, the hotel industry (and) ticket sales and put it in to non-commodity, emotionally driven categories like fast fashion?”

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