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iPhone XR may reduce ASP but should outpace iPhone 8 shipments by 50 percent

October 19, 2018

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In a note received by AppleInsider, Guggenheim believes the “growth via ASP” from 2017 doesn’t apply for this year. The iPhone XR’s lower price tag is anticipated to be “ASP dilutive,” in part because Apple is deemed to have made enough improvements in the LCD-based model that it will outpace shipments of last year’s iPhone 8 range by approximately 50 percent.

Despite seeing “more risk in iPhone ASP” for this year than last year, the iPhone XR will pull the demand mix down from the higher-priced iPhone XS and Max, but Cihra writes this may not be that bad for the statistic.

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