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Instacart taps high-ranking Facebook exec as new CEO

July 9, 2021


During her time at Facebook, Simo helped the company transition from private to public — potentially key experience as Instacart eyes an initial public offering.

As a consumer technology industry veteran, who spent 10 years at Facebook and four at eBay before that, Simo brings experience in mobile monetization strategy, product management and advertising from her time at the social media company. While at Facebook, Simo oversaw development and strategy for the Facebook app, including several features like News Feed, Stories, Groups, Video, Marketplace, Gaming, News, Dating and Ads.

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