The year is off to a quick start, and the industry has already seen many noteworthy developments within the social media and social commerce channels. Given the social landscape is constantly evolving, it’s important for all brands to identify trends, strategize on which of those trends they can capitalize and ultimately prove out ROI and increase brand awareness.
To help retailers do this, here are a few trends I think will continue to gain steam and have impact on how Bigcommerce approaches telling our story on social platforms this year.
