The metaverse is going full glam this summer with the first-ever Metaverse Beauty Week, a five-day festival rallying together a slew of beauty brands for in-person events and virtual activations across platforms Roblox, Decentraland and Spatial.
The festival, founded by creative agency Cult, is slated for June 12-16, with three days of the week dedicated to metaverse experiences and additional activities being hosted in London and New York. Cult, for over a decade, has worked in the beauty, luxury and fashion sector, and with its forthcoming event hopes to better establish the beauty category’s role in the emerging Web3 landscape.
