Healthcare providers are exploring different ways to improve customer — in this case, patient — experience, to make different aspects of planning and receiving treatment more convenient. These efforts are providing unexpected internal benefits as well, said Greg Poffenroth, director of customer experience at West Monroe Partners.
Voice Assistants Help Parkinson’s Patients
UCB, a global biopharmaceutical company working in Parkinson’s disease and other chronic illnesses, recently went live with a new mobile app, April (named for Parkinson’s Awareness Month), which uses a conversationally-enabled artificial intelligence technology to actively engage patients, said Jordan Paul, one of UCB’s co-heads of motion patient value.
