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How Apple’s Macs lost an early lead in video gaming

May 9, 2019

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It’s nearly forgotten today, but back in the late ’80s and early ’90s, Apple’s Macintosh enjoyed a favorable position in gaming —nearly by accident. That occurred despite the fact that Apple had stridently avoided promoting any of its products as a video game machine in fears of cheapening its brand image.

In the mid-’80s, Apple worked in particular to associate its new Macintosh with professional business uses, and seemed to prefer that video games were played on its more consumer-oriented Apple //c that shipped alongside the original Mac in 1984. Even so, the above ad only makes mention of “fun programs for the whole family.

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