The pricing of the 2018 iPhone is thought to be a “primary source of upside relative to investor expectations,” a note received by AppleInsider advises, with the average iPhone ASP tipped to be at $801 for the fourth quarter 2018 results. This works out to be $5 above the highest iPhone ASP on record, which was $796.42 in the first quarter of 2018.
Going along with the general consensus on demand, it is expected by the analysts that the iPhone XS Max will outsell the iPhone XS, with the higher $1,099 price helping to push up the ASP.
