Mobile is increasingly becoming an important part of the shopping experience. In fact, most digital buyers will make purchases via a smartphone by 2017. And according to research, certain verticals like health and beauty have seen an increase in mcommerce transactions compared to the year before.
Criteo looked at the US mobile share of ecommerce transactions for different verticals. For example, in Q4 2014, 32.9% of total fashion and luxury ecommerce transactions happened via mobile. And, in Q4 2015, the mcommerce transaction share increased to 38.5%.
