Marking National Small Business Week, which is being held this week (May 1st to 7th) in the US, Google has today announced a new scholarship program to help businesses acquire advanced digital marketing knowledge, as well as a new certificate course in digital marketing and eCommerce, designed to address key skills gaps.
Which has become a key focus for many over the past two years.
As explained by Google:
“Three out of four US small-and-medium sized businesses reported that adopting digital tools during the pandemic created new opportunities for their business. And digitally advanced businesses report 20 times better customer acquisition rates. Yet almost half (49%) of small businesses still lack the information and skills needed to use digital tools.”
