According to a new McKinsey report, global spending on media should rise at a compound annual rate of 5.1 percent during the next five years — to about $2.1 trillion in 2019 from $1.6 trillion in 2014.
“Yet this growth actually reflects a general slowdown, according to our study of consumer- and ad-spending data in every global media and entertainment sector,” notes the report. “Although total expenditures on media rose by 5.4 percent in 2014, compared with 5.2 percent in 2013, the increase in both years was lower than the 6.2 percent compound annual rate recorded between 2009 and 2012.”
