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Forget Black Friday and Cyber Monday. December 23rd Will Top Them Both

December 19, 2016

Via: Inc.com
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At the beginning of October, Retail Next’s Shelley Kohan boldly predicted that “This year, with Christmas falling on a Sunday, most shoppers will want to cut short their shopping early on Saturday, December 24, leaving the day before, Friday, as retail’s biggest opportunity for sales. For store visits, Super Saturday will lead the way, with Black Friday a very close second.”

In other words, if you had a disappointing Black Friday or a lackluster Cyber Monday, don’t worry. There is still time to deliver strong Q4 sales. If you’re looking to drive your eCommerce sales, then consider a deeper focus leveraging your in-house email-marketing list this week.

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