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Financial Services marketing trends for 2021

March 15, 2021


Financial Services is both a highly competitive and highly regulated sector. Cost per customer acquisition is high, and encouraging customer loyalty in younger, digitally savvy audiences is challenging given that new challenger banks, neobanks, and aggregator services encourage switchers to seek better deals. But what does that mean for your Financial Services marketing strategy?

Understanding the marketing communications trends at play in the Financial Services sector is imperative for all existing businesses and offers great opportunities to new startups and challengers.

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