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Facebook’s Bigger Video View Issue – Three Second View Counts

October 19, 2016

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As most of you already know, Facebook recently admitted that they made a mistake. *insert gasp*

Yes, Facebook, the social media giant, has been misleading advertisers and incorrectly reporting video view data – over the years, Facebook has artificially inflated some video metrics by between 60% to 80%. Facebook outlined the discrepancy/mistake in an advertiser help center posting.

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