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Entrepreneurship: ShopAdvisor Lets Retailers Target Shoppers by Location and Interests

December 31, 2015

Via: itCurated
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Because retailers are acutely aware that despite the popularity of online shopping nearly 92 percent of retail sales are made at brick-and-mortar locations, a technology that will help drive shoppers into stores is certain to attract a lot of attention.

And with the ubiquity of smartphones, now owned by two-thirds of Americans, retailers and technology companies have spent the last few years trying, with modest success, to find ways to combine a shopper’s desires with innovative mobile apps, to get legions of consumers into stores.

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