Amazon is no longer the world’s largest ecommerce site in terms of number of visitors. That position now belongs to Taobao, the online marketplace, from China. Ecommerce is growing quickly outside the U.S. With cross-border commerce becoming easier, merchants worldwide should understand different domestic markets, to determine how those markets affect them and benefit them, potentially.
This post, addressing Japan, is the first in a series that will provide an overview of ecommerce in various countries and regions around the world.
