Conference season gives CX and marketing professionals the opportunity to learn the latest industry trends, hear relevant case studies and network with other industry professionals. While attending in-person events is still not justifiable for many people, the rise of virtual events lets them get the same benefits out of conferences. The industry adapted quickly to the COVID-19 pandemic. According to a Global Business Travel Association survey, there was a 290% spike in hosting virtual events in 2020 compared to 2019.
