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When Buying with Smartphones, US Consumers Like Apps and Mobile Web Just About Equally

January 31, 2017

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A January 2017 survey of US internet users ages 18 and older by Fluent LLC found that over half of respondents said they make online purchases via their smartphones more often than on computers or tablets.

But when asked whether they make most purchases through mobile apps or mobile websites, their preferences were almost equally divided: 49% said they primarily used mobile websites, while 51% favored mobile apps.

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