Only 10% will turn to social networks for recommendations, down from 35% in 2011, a Deloitte study finds. But 44% of smartphone owners will research on their devices and 29% buy via mobile.
An annual survey of back-to-school shoppers suggests they’re more reliant on their smartphones than ever before, and less on social media.
Four out of five smartphone owners plan to use those devices in some way as they shop in advance for their schoolchildren, according to the study commissioned by business and technology consulting firm Deloitte.
