Apple is reportedly mulling the release of a paid podcast subscription service, in an attempt to generate more revenue, and lure creators away from rivals like Spotify and Amazon.
Although details on the potential service are scarce, The Information reports that Apple is currently in discussions about launching the new premium podcasting service. The show would charge users money to listen to podcasts, presumably ones of an exclusive nature.
By charging users to listen to shows, the premium podcast service could allow creators to make more money. That could help Apple attract podcast makers and bolster the company’s services revenue.
