Customer service is one of those things that you just can’t ignore if you’re aiming for success and longevity for your startup. Customer service in general is important to your company, because it is often the only contact a customer has with your business. Since that first contact is so critical, you want to make the experience a good one for your customers.
Let’s look at some of the effects of bad customer service. Research on the subject shows you will only hear from about 4 percent of unsatisfied customers, but 90 percent of people who’ve had a bad customer service experience will take their business elsewhere. Customers are also four times as likely to choose a competitor if your customer service experience is bad, compared to if the product is bad or the price is too high.
