Uber. Airbnb. Instacart. The most talked about companies of 2015 all fall into one category: on-demand. But why? Hasn’t the shock value of jumping into a stranger’s personal car worn off by now?
The answer is controversy. Between labor disputes and legislative battles, these companies are never boring. But as the private sector begins to cool and the network effect slows, how will this increasingly crowded space evolve to ensure its survival? Here are my predictions for 2016.
