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Why Marketers Should Focus on Optimizing Email Open Rates

December 4, 2019

Via: CMSWire

Over the last few years, marketers have been reevaluating where they choose to spend their marketing media budget. They’ve also been critically assessing their relationship with external platforms, from the data provided by social media platforms purporting to represent customer behavior to noting the increased complications involved in applying tags.

In the midst of this, the humble email list has emerged as a quiet hero. A renewed interest in optimizing open rates finds marketers looking to build connections with customers — connections which become more challenging to establish as customer attention diminishes.

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