With the proliferation of devices has come a host of benefits. But one area is taking a beating in terms of predictable development in the future: search.
“As user engagement migrates to mobile devices, the fate of browser-based search is in question, along with that of search market share leader Google,” notes iReachContent.
Now a new Insight Paper by BIA/Kelsey — “Mobile Local Discovery: The Next Era of Search — explores Google’s multi-pronged strategy for remaining competitive in the mobile era.
