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What your brand strategy should look like in the era of voice search

The rise in voice search has stolen the marketing tech headlines for 2018

If comScore and Mary Meeker’s annual internet trends reports are to be believed, 2018 could indeed be the firing of the starting pistol in the race for brands to optimize for voice. Both of these industry sources reported that:

“40% of adults now use voice search once per day and Google voice search queries were up 35 fold in 2016 from 2008 levels”

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