Google has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce.
As of the August 22, the AMP project now provides the option to build aspects of ecommerce sites, such as product and category pages.
It seemed only a matter of time before this would occur, especially after eBay announced the launch of 8 million AMP-enabled pages, but what exactly does it mean, and how should retailers react?
