On Monday, April 25, 2022, Twitter’s board announced it had agreed to accept a purchase offer of $44 billion from Elon Musk. This agreement focused significant attention on the social media platform, giving content marketers reason to try out Twitter’s editorial newsletter service, “Revue.”
Opportunities with Revue
Twitter purchased Revue back in early 2021 and now allows anyone with a Twitter account to create an editorial newsletter.
The fundamental advantage of this service is that Twitter will help promote the newsletter directly on the user’s Twitter profile. For example, Creator Jay Clouse shares his Creative Companion Newsletter on his profile, exposing it to more than 14,000 followers.
