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Uber Eats is latest app to tap Stories trend

Uber Eats is the latest app to add Stories functionality to increase engagement with consumers, especially younger ones that have helped to popularize the feature that temporarily strings together photos and video. Instagram and Snapchat claim that 500 million and 249 million daily active users, respectively, use the feature. In kind, Twitter last year launched the similar Fleets function, while Spotify in January allowed influencers to test a Stories feature.

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