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Twitter Tests New, Interactive Ad Types as it Seeks to Boost its Promotional Appeal

March 31, 2022

Your Twitter feed is about to get a lot more interesting, with three new ad formats on the way that, for advertisers, look very impressive, but for users, it could make your feed feel a little more commercial, which could take a little bit of getting used to.

First off, Twitter’s rolling out a new format called ‘Interactive Text Ads’, which will enable advertisers to connect landing pages to chosen words within their larger ad copy.

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