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Twitter Launches Initial test of Collaborative Tweets

July 7, 2022

It’s interesting to see social platforms taking a sudden interest in co-creation as a means to facilitate more engagement.

In yet another TikTok-led trend, Facebook and Instagram have both added co-creation options in recent months, providing a means for users to collaborate on posts, with Twitter becoming the latest to try out collaborative tweets.

As you can see in this overview, the new co-tweeting process, which is now in limited testing, enables users to invite another account to contribute to a single tweet.

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