It’s interesting to see social platforms taking a sudden interest in co-creation as a means to facilitate more engagement.
In yet another TikTok-led trend, Facebook and Instagram have both added co-creation options in recent months, providing a means for users to collaborate on posts, with Twitter becoming the latest to try out collaborative tweets.
As you can see in this overview, the new co-tweeting process, which is now in limited testing, enables users to invite another account to contribute to a single tweet.
