As I’ve been saying to anyone who’ll listen over the past two years, while TikTok is growing at an astronomical rate, and is on track to become the most popular social media platform overall (maybe not in overall users, but in total time spent), a key impediment to its dominance could be its lack of creator revenue opportunities, which is the weak point that both Meta and YouTube are trying to exploit in their efforts to curb the short-form video app’s growth.
