TikTok has changed approaches to video content, in various ways, as more and more people spend more time in the app, and locked into the never-ending stream of trending clips.
One of the key shifts in this respect has been the use of sound, and how TikTok users are, more often than not, consuming content with sound on, which, in the past, was not the case.
Most video platforms have advised that you should create videos for ‘sound off environments’, in order to maximize viewership potential, but TikTok actually advises the opposite.
