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TikTok Provides New Insights into Best Performing Products, Based on Ad Content

February 21, 2023

This could be handy – TikTok has added a new element to its Creative Center which highlights how popular specific products are in the app, based on the amount of ads posted that feature the item, along with impressions, view-through rate, comments, likes – basically every data point you could need to dig into the performance of each.

As you can see in this example, ‘Top Products’ is a new section in the Creative Center, along with top trends, songs, best-performing ads, etc.

You can filter the Top Products listing by region and product category, while you can also look at the last day, 7 days, or 30 days of data.

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