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TikTok is Developing its Own AR Effects Creation Platform to Expand its Visual Tools

August 23, 2021

TikTok continues to rapidly build on its platform and tools, as it looks to capitalize on its current opportunity, and solidify its place as a key platform within the broader social media space.

The platform’s latest development on this front comes in the form of its own AR effects studio, which, like Facebook and Snapchat, would enable AR creators to build their own effects for the platform, expanding its pool of creative, interactive user options.

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