Is TikTok part of your holiday marketing plan?
This will help – today, TikTok has launched a new, 17-page holiday marketing guide, which provides an overview of key engagement stats around seasonal events, insights into when critical engagement points occur within each relevant period, checklists for planning, explainers on TikTok’s various ad options, and more.
You can download TikTok’s full 2022 Holiday Guide here, but in this post, we’ll take a look at some of the highlights.
First off, TikTok provides some insights into user engagement trends around the holidays, and how they’re planning to celebrate.
