TikTok is making it easier for brands and marketers to see what hashtags and influencers are trending by adding new insights to its Creative Center.
The added insights are aimed at advertisers looking to get a better overview of the songs, creators, videos and hashtags that are the most popular or breaking.
When clicking on ‘See Analytics’, interest in a trend is charted over time. Other relevant insights include audience insights by age range and their related interests, which is a real bonus for those adjusting their targeting.
