It’s no secret that mobile devices are shaping the present and future of commerce. From showrooming to research, this technology plays a huge part in the wave of digital channels that are influencing 70% of all purchase decisions – and that number is expected to climb and plateau above 90% over the next few years.
While mobile commerce is changing the dynamic of consumer shopping habits, brands and retailers are still almost inclusively falling short. According to a recent Business Insider report, mobile shoppers can get so frustrated with the buying experience that they are far more likely to abandon their cart.
