Streaming video on mobile apps really kicked off in 2020 and apps such as Disney+ recently even surpassed the $2 billion consumer spending mark.
Netflix and YouTube regularly featured in the top 10 most downloaded entertainment apps. However, until now, most of the big players have insisted on ad-free, subscription-based content access.
That’s about to change as ad-supported video emerges as a new trend in video streaming.
Disney is already preparing to launch a cheaper, ad-supported app this year and hopes to reach over 250 million subscribers over the coming two years.
