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Square, TikTok tie-up will deliver fans to sellers

September 30, 2021

Now that TikTok boasts one billion monthly active users, the platform is trying once more to connect brands and retailers with consumers who spend time on the app. In addition to collaborating with Square, TikTok has also teamed up with Shopify to create shoppable video ads and facilitate in-app shopping. In July, the popular social app announced plans to offer virtual workshops for small and mid-sized businesses.

“Our community loves discovering new businesses and products, and we can’t wait to see more Square merchants showcase their creativity and make real connections with consumers on the platform,” Melissa Yang, head of ecosystem partnerships at TikTok, said in a statement.

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