Spotify wants to ensure you never forget a podcast advertiser’s promo code again. The company announced today that it’s testing a new feature called “In-App Offers” that give podcasts the ability to keep an embedded link on their episode pages that, when tapped, leads to an advertiser’s webpage. That webpage will automatically load with the promo code inserted. This way, people don’t have to remember podcast ads’ promo codes or go out of their way to find an advertiser’s website.
The new feature is apparently just the start for Spotify’s interactive ads. The company is looking for ways to “create more of a direct funnel for brands,” like bringing people to their website with a promo code automatically inserted, Jay Richman, head of ads business and platform at Spotify, tells The Verge.