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Snapchat Announces New Creator Monetization Tools as it Seeks to Maximize In-App Engagement

October 6, 2021

Snapchat’s adding some creator monetization tools as it seeks to ramp up its engagement efforts, and keep pace with the rising popularity of TikTok among younger audiences.

First off, as it looks to re-align its payment program for its TikTok-like Spotlight feed, Snapchat’s launching new ‘Spotlight Challenges’, which will provide cash prizes for users who post the best videos on a specific theme.

As you can see here, the new Spotlight Challenges will outline the specifics of each trend, as well as the prizes on offer for the best performing clips in each category.

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