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Snapchat 101: Why This Social App Is Such A Powerful Marketing Engine

January 3, 2018

Snapchat is one of the most powerful mobile apps on the market today. Although it started off small, it has gained incredible popularity over the years with digital marketers, brands, celebrities, and athletes, to such a degree that it has become indispensable.

Unlike most of its competitors, Snapchat has kept its focus on adding ‘authentic value’ to brands. That’s exactly why it shouldn’t be dismissed by marketers who think that perhaps Instagram is a safer bet.

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