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Reddit Launches Enhanced Video Tools, Announces Shutdown of Dubsmash

November 23, 2021

Reddit has announced that it will shut down the separate Dubsmash app, which it acquired last December, as it looks to merge the creative functionalities of Dubsmash into Reddit itself, and lean further into video engagement.

Dubsmash, which will still be available till February, enables users to create videos aligned with music clips, including effects and filters which can help your clips stand out in user feeds.

Reddit’s now looking to build those tools into the Reddit camera, with a view to capitalizing on rising video engagement in the app.

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