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How to stop wasting resources to improve the customer experience

March 6, 2019

Today’s customer is barraged by product choices and too much information. They quickly lose attention and affection. Moreover, due to easy access to information, they have figured out how to find the exact product they want at the price they are willing to spend. The only way to win their loyalty is through the experience they have with a brand across all customer interaction points—online and off. Research shows how customers are now looking for experience and relationships, not individual items and interactions:

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