For generations, retail was simple. Brands sold to retailers and retailer sold to shops. But in the age of the internet, consumers can interact directly with brand manufacturers. And while this may seem like a small thing, it actually has a dramatic change on the way people interact with business owners. A recent study highlights the need for a good brand website as the majority of consumers expect a better experience from a brand sand from a retailer.
Astound Commerce surveyed 1,000 consumers who shop online and have visited a brand manufacturer’s website in the past six months.