With the average attention span of online shoppers decreasing — reportedly, we now have no more than 8 seconds to inform web visitors of important details — the tried-and-true methods of navigation are changing.
For years, the most common way to present shipping details, guarantees, size charts, and other pertinent product and order information has been incorporating links and banners in site mastheads and navigation. We were careful not to stray from popular placements because it would confuse shoppers. The more we include in key navigation, though, the greater the chance shoppers will move on to other sites.
