We spend a lot of time talking about general trends in social media. How many adults are on Facebook, the top messaging apps among teens — but the data is actually more splintered than that. In particular, when you look more closely at the data, there is quite the disparity in what men and women are up to online.
Keeping ahead of these facts could mean staying knowledgeable about the demographics that respond to your brand and why. And for those in the tech industry, maybe singular apps will start catering to different needs rather than trying to get everyone on board.
