There’s an interesting piece in Ad Age this week that reveals what legacy marketers are facing in the brand new world of mobile marketing. George Siefo’s article opens with this admission: “Macy’s is an old hand at desktop but when it comes to mobile, it’s still learning on the fly.”
Siefo quotes Serena Potter, a marketing executive with Macy’s, who has been watching customers migrate from desktop to mobile for about five years.
