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InMarket says nearly 40 percent of Millennial Moms are now beacon-accessible

InMarket says nearly 40 percent of Millennial Moms are now beacon-accessible

July 7, 2015

Via: itCurated
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In-store beacons are attracting a lot of marketers’ attention, but the question is whether they make a bottom line difference to the store owner.

The jury is still out on that question for all user groups, but today beacon platform inMarket is introducing some new evidence suggesting the answer is yes.

inMarket is announcing that 38 percent of Millennial Generation mothers in the U.S. can now be reached through beacons. This is based on beacon-generated interactions through its platform with more than 36 million monthly active app users visiting several thousand U.S. retailers.

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